The way you live in your home and the way you market and sell your house are very different.



Monica Soberman, ASP™
949-285-8660


Five Things To Do BEFORE
You Stage Your House

Professional home staging helps you sell your house in a shorter time and at the price you want. But before you think about staging your home, make sure you:

1. Neutralize. Your wall paint and carpet need to be a neutral shade - but NOT white - to appeal to the most buyers. Paint has the highest return for the least amount of money.

2. De-clutter. Clear off all the counters of stacks of paper, books, family photos, toiletries, and appliances. Pack up everything you don’t need and store the boxes out of sight in the garage or storage.

3. Organize your closets. Put similar colors together, pants together, skirts together, shirts together etc. An organized closet appears bigger, and you want your closets to look as spacious as possible.

4. Clean. Have your entire property - including the floors, carpeting and windows - professionally cleaned.

5. View with a critical eye. Imagine yourself as a potential buyer looking at your property for the very first time. What impressions are you getting? Would YOU buy your house? What would you like to see changed before you put an offer on your house?

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Stage to Move Professional Home Staging - Proudly Serving Orange County


WHAT IS HOME STAGING®?
Home staging is the process of preparing a home for sale, with the goal of getting the most money in the shortest amount of time possible. Home staging is proven to work - if it didn't, builders wouldn't spend thousands of dollars decorating model homes. It works for occupied and vacant properties, for small and large homes, at all price points, in all real estate markets. In a good market, home staging can result in fast multiple offers over the listing price. In a poor market, such as the one we are currently experiencing, staging a property can make the difference between selling and not selling.

FIRST IMPRESSIONS
Staging is marketing, and with over 14,000 properties on the market in Orange County, you MUST look better than the competition.
This starts in the MLS, as today the majority of buyers search online for a new home before they ever contact their realtor. Great photos of staged properties grab buyers’ attention and lead to showings. Then, when the buyer enters a staged property, they immediately establish an emotional connection with the home and are able to mentally move themselves in. This is not a common reaction to a vacant property, and it is certainly not common with a cluttered house sporting not-so-neutral paint or carpet.

Most buyers decide in the first 30 seconds whether a house is right for them. That is the time a seller has to capture their interest, and staging your home will help maximize the impact of those seconds to ensure a quick sale!

It is crucial to stage your house BEFORE you list, so you can impress buyers the first time they visit. Otherwise, they may not come back a second time.

PROFESSIONAL STAGING SERVICES
Stage to Move has been helping homeowners and realtors sell their properties for the last three years, and my business has really grown. I now have a warehouse in San Juan Capistrano and within the last year I have invested in my own furniture inventory. This allows me to offer a variety of beautiful furniture for rent with more flexibility than furniture rental companies.

  • VACANT PROPERTIES
    Vacant houses present special problems for the seller and agent: because the rooms are empty, it is often difficult for buyers to envision how they would look with furniture. Sometimes it is impossible to figure out the purpose of a particular space. In vacant properties, buyers tend to focus on every imperfection. And paradoxically, empty rooms actually seem SMALLER than furnished rooms, leaving buyers to wonder whether their things will even fit.

    Staging vacant houses solves these problems for the buyer, and can also make a bleak, barren room feel warm, comfortable and, well, like home, which is the point. I have my own extensive furniture and decor inventory in a variety of styles to make YOUR property show like a model.

    Find out why vacant properties should always be staged.
  • OCCUPIED HOMES
    As an Accredited Staging® Professional (ASP™), I have been trained in techniques proven to get sellers top dollar for their homes:

    DE-CLUTTERING - &Clutter Clutter eats equity!” And the longer you live in a home, the more cluttered it becomes. You’re about to move anyway, so I’ll help you get a head start by showing you which unnecessary items to pack up and store out of sight of your buyers. A good, thorough cleaning is also a must to make your home sparkle.

    NEUTRALIZING - It’s difficult for buyers to envision themselves living in your home if they can’t picture their own belongings fitting in to the surroundings. I will neutralize your home’s décor to give it the broadest possible appeal. Then I’ll remove many personal items, including family photos, collections and anything else that might reflect too much of your own taste and keep the buyer from mentally “moving in” to your home.

    STAGING - Here’s where the fun begins! I will re-arrange your furniture or artwork, change your bedding or window coverings, add an area rug here or a simple vase there, and top it all off with beautiful flowers, fresh fruit and candles – whatever it takes to make your house show like a model home.

  • HOME STAGING® CONSULTATION - "Do It Yourself Staging"
    Some homes may show okay but just need some fine tuning, and some homeowners want to stage it all themselves but just need some advice and guidance. For these situations the Home Staging Consultation is ideal. For an affordable one-time fee, I will provide a full detailed written consultation that will tell you specifically what you need to do to get your home ready for sale - room by room, inside and out. This includes a two-hour in-home analysis and consultation by a staging professional, a full written report detailing room-by-room staging recommendations, digital “Before” photos of the property, Staging Guidelines, Shopping Resources and Showing Instructions.

You won't believe the difference professional home staging makes. Call today! 949-285-8660


Here are some recent examples of my staged homes - I stage both VACANT and OCCUPIED properties.

This vacant house in Dana Point is cold and empty.
The right furniture and decor fills the space,
making it warm and inviting to buyers.
Is this a dining room or living room?
Add furniture, art, and window
treatments and it becomes a dining room.

Empty space where the living room should be...
Furnishings make it cozy and relaxing.

Click here to see more of my Orange County home staging work.

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